Hiring Jeff was, without question, the best investment I made in the entire car-buying process. If you think you are simply hiring someone to negotiate the price of a car, you are seriously underestimating what Jeff brings to the table. He became my negotiator, advisor, strategist, sounding board and, by the end of the process, someone I genuinely felt I could count on as a friend. I was searching nationwide for a very specific car and considered multiple vehicles and dealerships in different states. There were negotiations that went nowhere, dealers that would not move on price, changing options, paperwork questions, transportation logistics, and many moments when I needed to decide whether to push, wait, or walk away. Jeff was there through all of it—seemingly at any hour of the day. What impressed me most was his judgment and resourcefulness. He understands how dealerships operate, knows when there is realistically room to negotiate and when there isn’t, and always looked at the entire transaction rather than becoming fixated on one number. When a problem appeared, Jeff always seemed to have an idea, a contact, an alternative, or simply the right advice about what to do next. Most importantly, I always felt that Jeff was completely on my side. His advice was smart, practical, friendly and focused on getting me the right car and the right overall deal—not simply completing a transaction. Having someone experienced whom I could call and ask, “What do you think?” gave me enormous confidence throughout the process. In the end, I bought a beautiful car from hundreds of miles away, sight unseen. It arrived in pristine condition, and I could not be happier with either the car or the deal. Jeff was an essential part of getting me there. I started this process thinking I was hiring a professional negotiator. What I actually got was a trusted advisor and advocate who stayed beside me from beginning to end. If you are wondering whether hiring Jeff is worth it, my answer is very simple: absolutely. It was one of the best investments I made in this purchase. I would use him again without a second thought and could not recommend him more highly. Thank you, Jeff, for the patience, persistence, countless calls and messages, and especially for always being there when I needed you.
About Car Price Negotiator: professional car negotiators since 2002
Car Price Negotiator is an independent car buying service and car negotiation service for new, certified pre-owned, and leased cars. We work for the buyer and never charge the dealer a brokerage fee.
Prefer to talk now? Call (800) 903-3389
New, CPO, and lease, nationwide
Meet your negotiator: Jeff Lichtenstein
Jeff Lichtenstein
Founder and Chief Negotiator
Headquartered in Boston · Serving Car Buyers Nationwide
Toll-Free: (800) 903-3389 | Direct: (617) 283-6000 | LinkedIn
Car dealerships negotiate deals every single day. You do it once every few years. That imbalance alone is why the deck is stacked against you the moment you contact a dealer.
I level the playing field.
Since 2002, I have advocated for and negotiated car purchases directly on behalf of buyers, expanding nationwide online in 2020 to ensure my clients never overpay, face hidden dealer markups, or fall for dealership games.
My approach is built on over three decades of high-stakes dealmaking. Before expanding Car Price Negotiator, I spent over 30 years leading enterprise sales and technology negotiation at global powerhouses, including Oracle, General Electric (GE), Hewlett Packard Enterprise (HPE), and AT&T. You can view my full professional background on LinkedIn.
That executive career brought unique high-stakes experiences, from being selected by GE leadership to brief the 41st U.S. President, George H. W. Bush, at a technology symposium, to connecting directly by phone with Tom Purves, former CEO of BMW North America, to personally resolve a severe vehicle issue and secure a $5,000 credit straight from top corporate leadership.
I take those exact executive negotiation strategies, national price-benchmarking tools, and strict FTC full-disclosure standards and put them directly to work for you. When you hire Car Price Negotiator, you aren't just getting someone to call a dealership. You are putting decades of proven corporate leverage, institutional dealmaking power, and 5-star verified integrity in your corner.
When you hire us, you are never handed off to a call center or junior assistant. You work directly with an executive negotiator from the first call to the final contract review.
Whether you are purchasing or leasing a luxury sedan, a family SUV, or a daily commuter, let's make sure you get a rock-solid deal without the headache. Give us a call, and let's discuss your next vehicle.
Why work with us?
Executive-led negotiation
Founder-led strategy applying 30+ years of high-stakes corporate dealmaking to every vehicle purchase.
Operational support and market research
A dedicated backend network handling vehicle sourcing, trade-in audits, logistics, and contract reviews.
Nationwide price benchmarking
We scan prices nationwide to uncover maximum dealer discounts, manufacturer incentives, and unadvertised factory “trunk money.”
FTC compliance and full disclosure
We hold dealerships strictly to Federal Trade Commission disclosure guidelines, eliminating hidden add-ons, inflated fees, and unnecessary products.
5-star verified Google reviews
Built on absolute transparency, clear communication, and proven client savings.
Direct advocacy, zero algorithms
No chatbots, call centers, or middleman software. Your deal is managed directly by an experienced executive negotiator.
“Whether you’re talking to a floor salesperson, a sales manager, or the person in the finance office, dealerships use complicated playbooks to protect their profits and sell you things you don’t need. My job is simple: I use nationwide market data, track down every hidden factory rebate, and make sure everything is completely transparent so you get the absolute best deal without the headache.”Jeff Lichtenstein, Founder & Chief Negotiator
Car buying advocates, not car brokers
A car broker charges the dealership a fee, which makes the dealership their true client. As independent consumer advocates, we work strictly for you. Our pricing is a simple $100 retainer and a 1% success fee on the final negotiated price or MSRP, whichever is lower, before tax and fees. We never accept dealer kickbacks, hidden markups, or referral fees, and we have no financial ties to any dealership, lender, or product. The full comparison is in car broker vs car buying service.
Why hire a professional negotiator?
Because the real savings are never in just one place. The margin is spread across the vehicle price, your trade-in equity, unadvertised factory trunk money, and the hidden add-ons pushed in the finance office. A buyer doing this once every few years can't watch all four at once. We do.
Nationwide coverage, local roots
Founded in the Boston area, we represent buyers in all 50 states by phone and email. When the best price or hardest-to-find vehicle is out of state, we manage the entire remote transaction, audit the contracts, and coordinate transport straight to your driveway.
What clients say about working with us
5.0 on Google from 64 reviews · Read Every Review
Hiring Jeff is the best decision I ever made! Jeff is amazing! He did all of the emotional hard work for me. He listened to my wants and helped guide me towards the right cars. He set up test drives. And he set up more test drives. In between, he’d listen to my thoughts and we’d readjust our plan. He made the process so easy and all of his dealer contacts were so polite and helpful. At the end of the process, I put a deposit on a car that I was quite satisfied with. After sleeping on it, I called Jeff the next morning in a panic. I wanted to cancel my deposit and buy something different. Jeff was completely unfazed, told me not to worry, and handled the whole situation with ease and grace all while simultaneously talking me down from a panic attack! He’s more than worth his small fee. I will never again buy a car without his assistance!
Couldn’t recommend Jeff more. Found the truck I was looking for and got me the best deal possible. Jeff helped me every step of the way!.
Jeff is just amazing. The services are amazing but more importantly he is a good person by your side. He can guide you on the entire process and is flexible on collaborating. Giving you enough freedom on how you want to partner with his services. Much love for Jeff ❤️
I found CarPriceNegotiator on a Porsche forum and I’m so glad I did. I was so tired of everything that comes with looking for the perfect car. Jefferey not only saved me from hours of ongoing frustration with dealers, but he negotiated $2000 off the list price of my dream car and the cost of a needed service after my pre-purchase inspection. He is extremely knowledgeable and a great value for he’s fees. Do yourself a favor and take advantage of his amazing service. It will pay for itself!
Jeff is super nice and helpful. I gave him a list of what I was looking for and the car I was trading in and he was able to find me a dealer that was able to get me a good price on the car I wanted and on top of that give me more then I expect for my trade in over 4k more then the best trade in value that CarMax and kbb said I should get for a excellent car of the same type.
Jeff was phenomenal. We purchased a used 2018 HR-V. He mentioned there wouldn’t be much room for savings, but he still got a hefty discount on an already low priced vehicle. Most people won’t do a better job negotiating themselves, so I highly recommend you save yourself some headache and hire CarPriceNegotiator. I will definitely use this service again.
A great experience working with this Jeff. Jeff is extremely knowledgeable, responsive, and made the entire car-buying process completely stress-free. Jeff understood what I was looking for and handled all the details professionally. Jeff’s communication was excellent from start to finish. I highly recommend Jeff to anyone looking for a car. Jeff will find the car you want at a great price without any stress.
Tell us the car.
We will take it from there.
If a dealer has already put a number in front of you, Send the Car Link or the quote, and you will hear what is real about it. Nothing picked out yet? We will find it.